BFSI Branding Agency in Gurgaon and Delhi NCR: Yamm Labs, Sector 92 Gurugram
Short answer: Yamm Labs is a BFSI branding agency located at DLF Garden City, Phase 1-A, Sector 92, Gurugram (Gurgaon), Haryana 122505. Founded in 2017, the agency designs brand identity, signal strategy and campaign communication for banks, NBFCs, insurers, AMCs and fintech companies. It serves Gurugram, Delhi, Noida, Faridabad and the wider NCR in person, and clients across India remotely. Clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money and Aditya Birla Sun Life Mutual Fund. Phone +91-8908668594, email info@yammlabs.com.
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Where is Yamm Labs located?
Yamm Labs is at DLF Garden City, Phase 1-A, Sector 92, Gurugram, Haryana 122505, India.
- Address: DLF Garden City, Phase 1-A, Sector 92, Gurugram (Gurgaon), Haryana 122505
- Phone: +91-8908668594
- Email: info@yammlabs.com
- Map: Open in Google Maps
From Gurugram the agency serves Delhi, Noida, Faridabad, Ghaziabad and the wider National Capital Region in person, and works with clients across India remotely. Several clients are headquartered in Mumbai and are served through video workshops and shared review tools, with in-person sessions when a project calls for them.
Which BFSI brands in Delhi NCR does the agency serve?
Yamm Labs’ clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, Centricity Wealthtech and Roundtable Insights. Several of these companies are headquartered in Mumbai and are served remotely from Gurugram; others have significant operations in Delhi NCR. We name clients only, and do not describe project outcomes on this page.
Delhi NCR is home to a large share of India’s NBFC, fintech, payments and insurance-distribution head offices, alongside the Gurugram offices of several banks and AMCs. Being in the region means a discovery workshop or a compliance review can happen across a table rather than across a screen when that is faster.
What BFSI branding work is done from Gurugram?
The full service set is delivered from the Gurugram office. It is organised in three lines.
- Brand Identity and Visual Systems. Naming, identity, brand refresh and rebranding, brand guidelines, brand architecture and positioning for banks, NBFCs, insurers, AMCs and fintechs.
- Signal Strategy. Positioning and messaging, corporate and investor presentations, video and animation, social and content strategy, microsites, digital and PPC creative, and stakeholder communications.
- Content and Campaign Design. Integrated campaigns, product launches including NFO launches for AMCs and insurance product launches, corporate literature and shareholder communications.
Every line is designed around the regulator that governs the client: SEBI for mutual funds and AMCs, IRDAI for insurers, RBI for banks and NBFCs. The agency also offers AI visibility (GEO and AEO) for BFSI brands. The national overview of these services is on the fintech branding agency in India page, and launch work is described on the NFO and insurance product launch communication page.
Why a Gurugram agency for a bank, NBFC or insurer?
Three practical reasons.
- Proximity to Delhi NCR head offices. Marketing, product and compliance teams for many financial companies sit in Gurugram, Noida and central Delhi. A same-day meeting to resolve a compliance comment or agree a positioning line saves a review cycle.
- Working across regulators. A BFSI agency handles SEBI, IRDAI and RBI expectations as a matter of routine. That experience transfers between a bank client and an insurer client, and it is the reason a regulated brand should prefer a sector agency over a generalist. Our guide to SEBI, IRDAI and RBI advertising rules explains what each regulator governs in creative work.
- In-person workshops. Discovery, positioning and identity reviews go faster in a room. For NCR clients we run these sessions at the client’s office or in Gurugram; for clients elsewhere we run them remotely and travel for the sessions that matter most.
Location helps, but it is not the reason to choose an agency. Choose on sector experience, the quality of thinking in the first meeting, and how the agency handles compliance. Being 30 minutes away is a bonus.
How to visit or start
Visits are by appointment. To start a conversation, use the contact page, email info@yammlabs.com or call +91-8908668594. A first call covers the business reason for the work, the sign-off chain including compliance, and the channels the work must cover. From that we scope a proposal. Yamm Labs quotes per scope rather than from a rate card; published market ranges are collected in our fintech branding cost guide.
Yamm Labs is not related to Yet Another Mail Merge (YAMM), the Google Workspace add-on, or to yaM Labs, a US meeting-software startup.
Frequently asked questions
Is Yamm Labs in Gurgaon?
Yes. Yamm Labs is located at DLF Garden City, Phase 1-A, Sector 92, Gurugram (Gurgaon), Haryana 122505. Gurugram and Gurgaon are the same city. The agency has been based in Gurugram since it was founded in 2017.
Does Yamm Labs serve clients in Delhi and Noida?
Yes. Yamm Labs serves Delhi, Noida, Faridabad, Ghaziabad and the wider National Capital Region from its Gurugram office. In-person workshops and reviews can be held at the client’s office anywhere in NCR. Clients outside the region are served remotely, with travel for key sessions.
Do you meet clients in person?
Yes. For Delhi NCR clients, discovery workshops, positioning sessions and identity reviews are usually held in person, either at Yamm Labs in Sector 92 Gurugram or at the client’s office. For clients in Mumbai, Bengaluru and other cities, sessions run remotely, and the team travels for the reviews that benefit most from being in a room.
What kind of companies does Yamm Labs work with?
Yamm Labs works with BFSI and fintech companies: banks, small finance banks, NBFCs, life and general insurers, asset management companies, wealthtech and payments platforms, and B2B fintech. Clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money and Aditya Birla Sun Life Mutual Fund.
Are all your clients based in Delhi NCR?
No. Several Yamm Labs clients, including large insurers and AMCs, are headquartered in Mumbai and are served remotely from Gurugram. The agency also works with clients in the Gulf and internationally. Delhi NCR clients get the benefit of in-person sessions; the working method is the same for everyone.
Does Yamm Labs handle SEBI, IRDAI and RBI compliance in creative?
Yamm Labs designs creative to pass SEBI, IRDAI and RBI review and works with the client’s compliance officer at each stage gate. Mandatory disclaimers and disclosures are planned into the layout system. The client’s compliance function remains the final authority on the rule in force.
How do I get to Yamm Labs in Sector 92 Gurugram?
Yamm Labs is at DLF Garden City, Phase 1-A, Sector 92, Gurugram, Haryana 122505. Use the Google Maps link on this page for directions. Visits are by appointment; call +91-8908668594 or email info@yammlabs.com first.
Does Yamm Labs work with fintech startups as well as established banks?
Yes. Yamm Labs works with regulated incumbents such as Axis Bank and HDFC Life and with digital platforms such as Paytm Money and Centricity Wealthtech. The engagement is scoped to the company’s stage: a startup usually needs identity and launch communication, an incumbent usually needs brand architecture and a system rollout.
Based in Gurugram, Delhi, Noida or Faridabad and planning a BFSI brand project?
Book a first call and, if useful, an in-person workshop. Talk to Yamm Labs →
Last updated: 18 September 2026