Design is thinking made visible
Yamm Labs is a fintech branding agency in India for banks, insurers, asset managers and fintechs that refuse to look like the bank next door.
Established 2017 · 320+ projects · 92% client return rate
Some people pictured on this page are stock models or AI-generated. None is a client, a reviewer or a member of staff.
Clients
On our books: Clients across BFSI and fintech
Fourteen names from the ledger. Most are in finance: insurers, fund houses, a bank, fintechs. A few are not.
International work is run remotely from the Gurugram office, with calls and reviews scheduled across time zones.
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Insurance
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Banking and financial services
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Asset management
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Fintech
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Outside finance
Names and marks belong to their owners. They are shown to describe work by Yamm Labs and do not imply endorsement.
Work
Safe deposits: Selected work for banks, insurers and asset managers
Six drawers of client work.
Client work, shown as an example of design. Not an offer or a recommendation. Product details may no longer be current.
Services
Four counters. No queue. What a fintech branding agency does
Take one service or all four. You can start at any counter.
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Counter one
Brand identity
A mark struck once and recognised on everything you issue.
- Naming
- Logo and identity system
- Brand architecture
- Guidelines
- Template library
- Rebrand or refresh
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Counter two
Campaigns and content
One idea, flipped into every format, fine print still attached.
- Campaign idea and key visual
- Fund, product and NFO launches
- Adaptations for print, digital and outdoor
- Social and content calendars
- Emailers and product literature
- Investor and sales presentations
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Counter three
Film, motion, 3D
Motion that turns a product nobody understood into one nobody forgets.
- Explainer and product films
- Launch and festival films
- Kinetic type and chart animation
- Event openers
- Social cuts in every ratio
- 3D and interactive web pages
Explainer videos and ad films: 100 questions answered Start a brief
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Counter four
AI visibility
When buyers ask AI, we work on who gets named.
- Twenty-prompt baseline across six AI engines
- Entity and schema fixes
- Answer-first pages
- Third-party listings and mentions
- Monthly re-test and report
No one can guarantee a place in an AI answer. Our report shows Absent as Absent.
AI visibility (GEO and AEO) for financial brands Start a brief
In numbers
The running total
Three figures, stacked since 2017.
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320+
Projects
Delivered since 2017, and counting.
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92%
Client return rate
Clients who come back with the next brief.
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$175M
In brand value created
For the clients on our books, since 2017.
Testimonials
Letters of credit: What clients say about Yamm Labs
Three clients, in their own words.
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“They don’t just deliver design, they uncover what makes you different and give it visual form. The strategy sessions felt like unlocking our brand’s true identity.”
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“Rare to find a partner equally strategic and artistic. They challenged our assumptions and turned big ideas into visuals that create instant recognition.”
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“Working with Yamm was a turning point. They didn’t just refresh our brand, they built a design system that makes us unmistakably us across every touchpoint.”
The presses run daily: The newest from Signal, the Yamm Labs journal
Financial brands, regulation and AI search. Twelve recent pieces, newest first.
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Payments & B2B
What is trading app branding?
Trading app branding covers a broking app’s name, identity, voice, order screens, ads and the risk messages inside them.
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Banking & SFBs
Are Banks Brands, or Just Regulated Institutions?
Banks are brands, but brands built inside a rulebook.
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NFO Launches
NFO and Financial Product Launch Communication in Malaysia
In Malaysia, the Securities Commission and Bank Negara Malaysia decide where the risk warning sits, how the disclosure screen works and what agents may post.
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AI Search & Trends
AI Visibility for Financial Brands in Egypt
AI engines name the Egyptian banks, insurers and fintechs whose licensing, products and costs they can read clearly in Arabic and English.
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Sector Guides
Fintech and BFSI Branding for South Africa
South African financial brands design around the FSCA, the South African Reserve Bank and the Prudential Authority.
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AI Search & Trends
How to Get Your Brand Recommended by ChatGPT and Perplexity in India
An agency can get your brand recommended by ChatGPT and Perplexity only by changing what those engines read.
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Brand Positioning
Best Branding Agencies for a Fintech Entering the Indian Market
A fintech entering India should judge branding agencies on named financial clients, a regulator-driven design decision and a compliance review built into the timeline.
Tab or the arrow keys move along the shelf. Enter opens the piece.
FAQ
Enquiries: Questions buyers ask before they brief us
What does Yamm Labs do?
Yamm Labs is a design-led fintech brand agency for BFSI companies, which means banks, insurers, asset managers, broking platforms and wealthtech firms. It was founded in Gurugram, India, in 2017.
Where is Yamm Labs based, and can it work with a team outside India?
Yamm Labs is based in Gurugram (Gurgaon), Haryana, India. This is the agency’s only office. International work is run remotely from the Gurugram office, with calls and reviews scheduled across time zones.
Which clients has Yamm Labs worked with?
Clients named on the Yamm Labs website include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, Centricity Wealthtech and Roundtable Insights.
How does Yamm Labs handle SEBI, IRDAI and RBI compliance?
At Yamm Labs, compliance review is a gate at the end of every step, not a check at the end of the project. Disclosures, disclaimers, risk statements and approval references are treated as part of the layout. The client’s compliance function remains the final authority on the rules in force.
How much does a fintech branding project cost?
Yamm Labs does not publish prices or price bands for agency work, because each scope is priced once the deliverables, the number of adaptations and the approval process are known. We reply with questions, then a scope and a plan.
How long does a branding project take?
A presentation or a set of campaign adaptations is a short project measured in weeks. A full identity or rebrand with guidelines takes longer because it goes through discovery, strategy, design and compliance review in sequence. We give a dated plan at the end of discovery.
The front door
Open an account: Ours start with a brief.
Four lines are enough: your sector, your regulator, what you need and by when. We reply with questions, then a scope and a plan.
Yamm Labs is a brand agency. Here, an account is a client.
Start a brief
We use these details to reply to your enquiry and, if you ask for one, to prepare a proposal. Read the privacy policy.
Yamm Labs, Gurugram, India. To see, correct or delete what we hold about you, write to info@yammlabs.com.
- We read email and the form on working days: Monday to Friday, India time.
- We sign a non-disclosure agreement before you send anything confidential.
Three fixes first, if you are not ready to brief.
Fifteen minutes, live on video. Three fixes in writing. No pitch, no quote, no follow-up sequence.
Or score your own brand: eight dimensions, a score out of 40.
About Yamm Labs
Yamm Labs is a design-led brand and creative agency for fintech and BFSI companies, based in Gurugram (Gurgaon), Haryana, India. Founded in 2017, it works with banks, insurers, asset managers, NBFCs and fintechs on brand identity and visual systems, campaigns and content, film and motion, and AI visibility (GEO and AEO). Clients named on its website include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund and Centricity Wealthtech. Yamm Labs has one office, in Gurugram, and runs international work remotely.
Start a brief
Step 1 of 3. What do you need?
Pick all that apply.
Step 2 of 3. When does it need to be live?
Step 3 of 3. Where do we reply?
Founded 2017, Gurugram. International work is run remotely from the Gurugram office, with calls and reviews scheduled across time zones.
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We use these details to reply to your enquiry and, if you ask for one, to prepare a proposal. Read the privacy policy.