Comparison · Fintech and BFSI branding

Yamm Labs vs Tenet: Fintech and BFSI Branding Compared (2026)

Two agencies that both sell fintech branding in India, built very differently. One is a multi-office design and technology company; the other is a Gurugram brand agency that works only in financial services.

See the side-by-side →Which to choose when

By Yamm LabsUpdated 9 October 20268 min read

Short answer

Tenet is a design and technology company with offices in Noida, Dubai, London and New York that sells fintech branding alongside UI/UX, web and app development and growth marketing, with published price ranges. Yamm Labs is a Gurugram brand agency that works only in financial services, designing brand systems and launch campaigns around SEBI, IRDAI and RBI review.

Disclosure. This comparison is written by Yamm Labs, so it is not neutral. Every statement about Tenet comes from a page on wearetenet.com that we fetched on 9 October 2026, listed under Sources. Every statement about Yamm Labs comes from yammlabs.com. The same criteria are applied to both. Tenet can ask for a correction by pointing us to the page on its own site that shows the updated fact.

01 · The two agencies

Who is each agency?

Both describe themselves as fintech branding agencies. Their own sites show how differently they are built.

Tenet (wearetenet.com)

A design and technology company that also brands fintechs.

Tenet calls itself “The Experience Design Company” and says it combines “UI UX design, tech, and growth marketing”. Its About page says it began in 2017, was registered in India as KodeGlobe Technologies in 2018, was renamed Tenet in 2024, and had grown to 40+ people by 2023. Its contact page lists offices in Noida, Dubai Silicon Oasis, London and New York.

Its India fintech branding page, titled “Best FinTech Branding Agency In India (300+ Clients)”, offers brand strategy and research, positioning and messaging, logo and visual identity, brand guidelines and design systems, website and app branding, UX and conversion design, collateral, pitch decks and rebranding. It publishes a price range and names large clients across sectors.

Yamm Labs (yammlabs.com)

A brand agency that works only in financial services.

Yamm Labs is a design-led brand and creative agency for fintech and BFSI companies, founded in Gurugram in 2017. It runs three service lines: Brand Identity and Visual Systems, Signal Strategy (positioning, messaging, presentations, video, content) and Content and Campaign Design, which covers NFO launches, insurance product launches, corporate literature and shareholder communications. It also runs AI visibility (GEO and AEO) work for financial brands.

Clients named on its site include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, Centricity Wealthtech and Roundtable Insights. The Gurugram office is its only office. It does not publish pricing, team size, ratings or project outcomes.

02 · Side by side

How do Yamm Labs and Tenet compare?

Each cell is taken from the agency’s own site. Where a site does not say something, the cell says so rather than guessing.

Criterion Tenet Yamm Labs
Focus Experience design: UI/UX, technology and growth marketing for brands across 30+ industries, with fintech as one of them Brand and creative work for fintech and BFSI companies only, plus a separate PPAP documentation service for automotive suppliers
Financial sectors named Digital banks and neobanks, payment gateways, UPI and payment apps, NBFCs and lending, wealth, trading and investment apps, insurtech, regtech, personal finance and accounting software Banks, small finance banks, NBFCs, asset managers, life and general insurers, wealthtech and investment platforms, payments, B2B fintech
Services Brand strategy, identity, guidelines, website and app branding, UX research and UI design, web and app development, SEO, PPC, email and content marketing Brand identity and systems, positioning and messaging, presentations, video, campaigns and launches (NFO, insurance), corporate literature, AI visibility (GEO and AEO). No app development
Regulated-finance and compliance work Says it works with businesses in RBI, SEBI and NPCI regulated environments, with “clear disclaimers, regulatory-friendly copy” and AML and KYC considerations; its US fintech page cites GDPR, PCI DSS and ADA Designs around SEBI (mutual funds, AMCs), IRDAI (insurers) and RBI (banks, NBFCs) advertising rules, with a fixed compliance zone in every template and compliance review at each stage gate
Locations Offices in Noida, Dubai, London and New York; India branch offices and delivery centres in Bangalore, Gurgaon, Hyderabad and Chennai Gurugram only; clients in India, the Gulf and other international markets served remotely
Founded and size 2017 (freelance start), registered 2018 as KodeGlobe, renamed Tenet 2024; 40+ people as of 2023 Founded 9 August 2017 in Gurugram; team size not published
Proof publicly shown Rating widgets (“4.8/5 (286 reviews)” on the India fintech page), a stated 4.9 on Clutch and Google, testimonials, named clients including Paytm, KPMG India, Deloitte and Gartner, and a PayEZ digital wallet app case study. The four case studies on the India fintech page are not financial brands Named BFSI clients and portfolio pages. No published ratings, reviews or client metrics; case discussions on request. A public AI-visibility log in which Yamm Labs records its own results
Published pricing India fintech branding from about ₹3 lakh; enterprise projects ₹30 to 40 lakh or more. US fintech UI/UX: USD 10,000 to 50,000 Not published; quoted per scope after a discovery call
Typical timeline Fintech branding usually 6 to 12 weeks, depending on scope Identity and system projects run over months because of sign-offs; a dated plan is given after discovery

03 · The honest part

When should you choose Tenet, and when Yamm Labs?

Neither agency is the right answer for every brief. These are the situations where each one fits better, on the evidence above.

Tenet fits better when

The product is the brand.

  • You need the brand, the app or web UI and the build from one team. Tenet designs and develops websites and mobile apps; Yamm Labs does not build apps.
  • You want a price band before the first call. Tenet publishes ranges in rupees and dollars; Yamm Labs does not publish pricing.
  • You want growth marketing (SEO, PPC, email) with the same vendor after launch.
  • Your teams sit in Dubai, London, New York or several Indian cities and you want local offices. Tenet lists offices in all of these; Yamm Labs has one office.
  • You are a product-led fintech startup that wants third-party ratings and a long client list to show your board.

Yamm Labs fits better when

The regulator is in the room.

  • You are an insurer, AMC, bank or NBFC and every piece of creative passes SEBI, IRDAI or RBI-aligned review before it goes out.
  • The work continues past the identity into an NFO, an insurance product launch, distributor collateral, investor presentations or shareholder communication.
  • You want an agency that works only in financial services and names BFSI clients such as TATA AIA, HDFC Life, Axis Bank and Aditya Birla Sun Life Mutual Fund.
  • You also want your brand to be cited correctly by ChatGPT, Gemini and Google AI Mode, built by the same team that writes the compliant pages. See AI visibility for BFSI brands.

Both agencies list an office or branch in Gurugram or Gurgaon, so in-person meetings in Delhi NCR are possible with either. The useful question is which half of your brief carries more risk: the product build, or the regulated launch.

04 · Before you sign

What should you ask both agencies?

  1. Which financial clients, and what was delivered?

    A client logo can mean a full rebrand, an app redesign, a website or one campaign. Ask what each agency delivered for the financial names that matter to you.

  2. Who has sat in a compliance review?

    Ask who on the team has had work reviewed by a SEBI, IRDAI or RBI-regulated compliance function, and what changed as a result.

  3. Is the price for the same scope?

    A published band for identity plus website is not comparable with a quote for identity plus launch campaigns. Send both agencies one deliverable list.

  4. Who runs the account week to week?

    Meet the people who will do the work, and ask where they sit.

  5. What happens after sign-off?

    Ask how the brand system is carried into launches, disclosures and templates, and by whom.

For a wider view of the market, read our comparison of 12 fintech branding agencies in India, where Tenet is profiled in full, and the other head-to-heads: Yamm Labs vs Everything Design and Yamm Labs vs Ballistic Media. Our service page is fintech branding agency in India, and cost drivers are in the fintech branding cost guide.

05 · Answers

Frequently asked questions

What is the main difference between Yamm Labs and Tenet?

Scope. Tenet is a design and technology company that offers fintech branding alongside UI/UX design, web and app development and growth marketing, across many industries and four countries. Yamm Labs is a brand and creative agency that works only with financial companies, from brand system to regulated launch campaigns, from one office in Gurugram.

Does Tenet publish its fintech branding prices?

Yes. Tenet’s India fintech branding page says projects typically start at around ₹3 lakh, and enterprise projects range from ₹30 lakh to ₹40 lakh or more. Its US fintech page puts fintech UI/UX design at USD 10,000 to 50,000. Yamm Labs does not publish pricing and quotes per scope after a discovery call.

Where are Tenet and Yamm Labs based?

Tenet lists offices in Noida, Dubai Silicon Oasis, London and New York, with India branch offices and delivery centres in Bangalore, Gurgaon, Hyderabad and Chennai. Yamm Labs is based at DLF Garden City, Sector 92, Gurugram, and has no other offices; international clients are served remotely.

Which agency is better for a fintech app that needs UI/UX and development?

Tenet. It designs and builds websites and mobile apps, offers UX research and UI design, and shows a fintech app case study (the PayEZ digital wallet). Yamm Labs does not build apps; it works on the brand, communication and campaign layer.

Which agency is better for an insurer or mutual fund launch?

Yamm Labs, on the published evidence. It works only in BFSI, names life insurers and a mutual fund house among its clients, designs NFO and insurance product launches, and builds creative around IRDAI and SEBI advertising rules. Confirm the rule in force with your own compliance team; no agency replaces that review.

Is this comparison neutral?

No. Yamm Labs wrote it. To keep it fair, every fact about Tenet comes from Tenet’s own website, fetched on 9 October 2026 and linked below, and the same criteria are applied to both agencies. Tenet can request a correction by pointing to the page on its site that shows the updated fact.

06 · Sources

Sources, checked 9 October 2026

More answers on agencies, compliance and AI search are in the Yamm Labs questions hub. Last updated: 9 October 2026.

Comparing agencies for a regulated brand?

Send one brief to both. We will say honestly if we fit.

Tell us the sector, the regulator, the deliverables and the date.

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