Yamm Labs vs Tenet (We Are Tenet): Fintech Branding Agency Comparison

By Yamm Labs · Updated September 2026 · 7 min read

This comparison is written by Yamm Labs, so it is not neutral. Every statement about Tenet comes from its own website or its Clutch profile, both listed in the Sources section, and the same criteria are applied to both agencies. It is part of a series alongside our comparison of the 12 best fintech branding agencies in India.

Who each agency is

Tenet (We Are Tenet)

Tenet was “officially registered as KodeGlobe Technologies in India, 2018”, according to its About page, which also gives a founding year of 2017 and a rebrand to Tenet in 2024. Clutch lists the company as founded in 2019 with its headquarters in Dubai and other offices including Noida, London, New York, Nottingham, Glasgow, Ras Al-Khaimah and Ajman. The homepage says: “Global brands turn to tenet for simplified digital growth strategies. We improve revenue & deliver outcomes that matter, by combining UI UX design, tech, and growth marketing.” Services cover UI/UX design, brand strategy and identity, web and mobile app development, growth marketing (SEO, PPC, CRO, email), product design, SaaS and e-commerce. Homepage clients are non-BFSI names such as Coca-Cola, Gartner, M42, G42 Healthcare, Microsoft and Deloitte. On its fintech page the only named fintech client is PayEZ, a digital wallet app, and a Clutch review names SILQ, a financial services company. The About page gives a team of “40+ individuals (as of 2023)”. Founders are not named on the site.

Yamm Labs

Yamm Labs is a design-led brand and creative agency for fintech and BFSI companies, founded in Gurugram in 2017 and based at DLF Garden City, Sector 92. Our three service lines are Brand Identity and Visual Systems, Signal Strategy (positioning, messaging, presentations, video, social and content strategy) and Content and Campaign Design, including NFO launches for AMCs and insurance product launches. Clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, Centricity Wealthtech and Roundtable Insights. We serve India and the Gulf, with international clients. We do not publish pricing. Our service page: fintech branding agency in India.

Side-by-side comparison

When to choose Tenet

Choose Tenet if the product is the brand. A digital wallet, a lending app or a trading interface lives or dies on its onboarding flow and screens, and that is Tenet’s centre of gravity: UI/UX design backed by in-house development and growth marketing. Its published fintech UI/UX band of USD 10,000 to 50,000 lets you budget before the first call, and 35 verified Clutch reviews at 5.0/5 are a stronger public track record than most Indian agencies, including ours, can point to. The Dubai headquarters and Gulf offices matter if you are launching in the UAE or need a partner across both markets. Ask how many of its fintech projects involved Indian regulated entities, since only PayEZ is named on its fintech page.

When to choose Yamm Labs

Choose Yamm Labs if you need a brand system for a regulated Indian financial institution and the campaigns that follow. Our clients are AMCs, life insurers, banks and wealth platforms whose every advertisement, NFO document and product launch passes a compliance function working to SEBI, IRDAI or RBI rules. We build the identity, the messaging and the templates so that compliant creative is repeatable, then design the launches themselves. See our creative team’s guide to SEBI, IRDAI and RBI advertising rules for how that shapes the work. We are in Gurugram and work in person across Delhi NCR. We do not build apps or run growth marketing, so if the interface is the main deliverable, Tenet is the better fit.

What both agencies have in common

• Both give 2017 as their founding year on their own sites.
• Both have a footprint in India and the Gulf: Tenet with Dubai and Noida offices, Yamm Labs with Gurugram and Gulf clients.
• Both offer brand strategy and identity as a service line.
• Both publish fintech-specific pages and content.
• Both work in the Delhi NCR region: Tenet in Noida, Yamm Labs in Gurugram.

Questions to ask both agencies

1. Which of your fintech projects were for entities regulated by SEBI, IRDAI or RBI, and who handled compliance review?
2. Where does the engagement end: at the screens, at the brand system, or at the launch campaign?
3. Which office will the day-to-day team sit in, and can we meet in person?
4. Can you share two client references we can call, ideally in financial services?
5. What is your published price band for our brief, and what moves it up or down?

Last updated: 18 September 2026