Yamm Labs vs Everything Design: Fintech Branding Agency Comparison

By Yamm Labs · Updated September 2026 · 7 min read

This comparison is written by Yamm Labs, so it is not neutral. Every statement about Everything Design comes from a page on its own website, listed in the Sources section, and the same criteria are applied to both agencies. Everything Design is ranked first in our comparison of the 12 best fintech branding agencies in India; this post explains where the two agencies differ and when each is the better choice.

Who each agency is

Everything Design

Everything Design is based in Bengaluru, Karnataka, with no other offices listed, and operates alongside sister companies Everything Flow (Webflow), Everything Motion and Everything Film. Its own blog gives a founding year of 2019. The About page names Mejo Kuriachan as CEO, Partner and Brand Strategist, and Ekta Manchanda as Co-Founder and Principal Designer. The homepage describes a team of “45+ makers” and cites “80% client retention” and a “4.3/5 Glassdoor” rating. Services are brand strategy and design, Webflow website design and development, B2B video, print and brand campaigns.

Its fintech page names Bajaj Finserv, Progcap, Botim, Tazapay, Upswing, Xflow, PayBy, Zelo (formerly eFunder), Swiffy Labs, Expent, Vecton and Fortuna Cysec as clients; the homepage also lists Razorpay, SkyDo, State Bank of India, HDFC Ergo and JPMorgan Chase & Co. The fintech page publishes pricing: “Brand identity: $15,000–$40,000 for a focused engagement” and “Full brand strategy + identity + website: $28,000–$60,000”, over 8 to 14 weeks. No Clutch profile was found for the Bengaluru agency.

Yamm Labs

Yamm Labs is a design-led brand and creative agency for fintech and BFSI companies, founded in Gurugram in 2017 and based at DLF Garden City, Sector 92. Our three service lines are Brand Identity and Visual Systems, Signal Strategy (positioning, messaging, presentations, video, social and content strategy) and Content and Campaign Design, which includes NFO launches for AMCs, insurance product launches, corporate literature and shareholder communications. Clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, Centricity Wealthtech and Roundtable Insights. Our work is designed around SEBI, IRDAI and RBI advertising rules. We do not publish pricing or team size. Our service page: fintech branding agency in India.

Side-by-side comparison

When to choose Everything Design

Choose Everything Design if you are a product-led fintech, particularly a funded startup, that wants identity and website from one studio with the price known up front. Its published USD bands are rare in India and make budgeting and board approval simpler. Its named fintech list is long and spans payments, lending and cross-border, and its Webflow capability means the website is designed and built by the same team that shaped the brand.

A 45-plus team can run identity, motion, film and web in parallel. Bengaluru is also where much of India’s fintech product talent sits, which helps if your team is there. Ask which named clients were full rebrands and which were website projects, and how compliance review was handled for the regulated names on the list.

When to choose Yamm Labs

Choose Yamm Labs if your brand lives inside a regulated institution and the work does not stop at the identity. Life insurers, AMCs, banks and wealth platforms need a brand system that survives IRDAI, SEBI or RBI review on every piece of communication, and then need the launches designed: an NFO campaign, an insurance product launch, an investor deck, a shareholder communication.

That end-to-end path from brand system to compliant campaign is what we are built for, and our guide to rebranding a bank without losing trust shows the thinking. We are in Gurugram, which matters if your decision-makers are in Delhi NCR and want in-person working sessions. We do not build websites in Webflow and we do not publish pricing, so if either is decisive, Everything Design is the better fit.

What both agencies have in common

• Both are brand-first agencies that start with strategy before identity, rather than UX or performance studios.
• Both name real financial-services clients on their own sites.
• Both are founder-led and India-headquartered, with international clients.
• Both produce video and campaign work alongside identity.
• Neither has a Clutch profile that could be found at the time of research.

Questions to ask both agencies

1. For each named financial client, what exactly was delivered: strategy, identity, website, campaign or a combination?
2. Who on the team has had work reviewed by a SEBI, IRDAI or RBI compliance function, and what did they learn?
3. Does the price include a brand system with templates and rules, or finished assets only?
4. How will the brand be carried into launches after the identity is signed off, and by whom?
5. Where will the team sit, and how often can we meet in person?

Common mistakes when comparing fintech branding agencies

Most poor agency choices in financial services come from comparing the wrong things. These are the mistakes we see most often, whichever agency the buyer ends up with.

• Comparing prices without matching scope. A published band for identity plus website is not comparable with a quote for identity plus launch campaigns. Write one deliverable list and ask both agencies to price against it.
• Reading a client list as a list of rebrands. A logo on an agency’s site can mean a full identity, a website, a single campaign or a pitch deck. Ask what was delivered for each name that matters to you.
• Leaving compliance out of the pitch. If your brand is reviewed by a compliance function, invite that reviewer to the chemistry meeting. How an agency answers their questions tells you more than the portfolio.
• Treating the identity as the finish line. For a bank, insurer or AMC, most brand exposure happens in launches, disclosures and customer communication after the identity is signed off. Decide early who carries the system into that work.
• Meeting the founders and hiring the team. Ask who will actually run your account week to week, and meet them before you sign.

A worked example: matching two briefs to the right agency

The two briefs below are illustrative, built only from the criteria in this comparison. They are not client stories.

Brief one: a funded payments startup

A product-led payments company has closed a funding round, needs a new identity and a new marketing website before a product launch, and wants the budget fixed before the board meeting. Its team is product-heavy and comfortable working remotely. On the criteria above, Everything Design fits this brief better: it publishes USD price bands, builds Webflow websites through its own team and sister company, and names many startup fintech clients. Yamm Labs does not build Webflow websites and does not publish pricing, so the buyer would need a second vendor and a scoping call before any number exists.

Brief two: a life insurer refreshing its brand before a product launch

The marketing head of a life insurer in Delhi NCR needs a refreshed brand system, then a product launch campaign that has to clear IRDAI-aligned internal review, then sales literature for distributors. On the same criteria, Yamm Labs fits this brief better: it works only in BFSI, designs around SEBI, IRDAI and RBI rules, carries the brand into launch campaigns and is in Gurugram for in-person sessions. Confirm the current text of any IRDAI advertising rule with your compliance team; neither agency replaces that review.

Most real briefs sit between these two. The useful question is which half of the work carries more risk for you: the website build or the regulated launch.

How to brief Everything Design or Yamm Labs

A good brief makes the two agencies comparable, because both answer the same questions. Send the same document to each.

1. Business context. What the company does, who regulates it, and what has changed that makes a rebrand necessary now.
2. Audiences. Customers, distributors, investors and regulators, in order of importance.
3. Deliverables. Strategy, identity, brand system, website, launch campaign, literature. Mark each as required, optional or out of scope.
4. Compliance path. Who reviews brand and marketing material, how long review usually takes, and which disclosures appear on every piece.
5. Timeline and fixed dates. Launches, board meetings or product go-lives the work has to meet.
6. Budget range. A range saves both sides a round of guessing, even if the agency does not publish pricing.
7. Decision-makers. Who signs off, and whether they expect in-person sessions.

Ask each agency to reply with the team that would run the work, a phased plan and a price against your deliverable list. If you want a second opinion on your current brand before briefing anyone, the Fintech Brand Audit scorecard is a structured place to start.

Last updated: 18 September 2026