Client: IIT Jodhpur
Sector: Education & Research Institutions

MAKING COMPLEX CHOICES SIMPLE

Choosing a graduate program shouldn’t feel like decoding a legal document. But when you’re presenting 15+ specializations, multiple degree structures, and different eligibility criteria for international students, working professionals, and fellowship candidates, that’s exactly what happens. People shut down.

IIT Jodhpur needed applicants to actually understand what they were applying for. We broke the information into five posts, each building on the last: benefits first, then specializations, then eligibility, then action. Progressive disclosure instead of information overload.

The work wasn’t flashy. It was functional. When someone’s deciding where to spend years of their life and significant money, clarity is respect. Good information design just gets out of the way and lets people make informed choices.