Colour Psychology1

Colour psychology explains why nearly every bank reaches for blue: it signals calm, stability, and trust. It also explains why blue has stopped meaning anything — when an entire category adopts the same palette, colour becomes camouflage rather than differentiation. This category covers what each colour actually signals in financial services, when the contrarian choice is worth making and when it is merely reckless, why a single hero colour is not a palette, and how accessibility and contrast are compliance and trust considerations in finance, not just design ones. Colour should be a deliberate decision, never a default.