NFO launch marketing gives an asset management company one of the narrowest windows in the business: roughly fifteen days to explain a new strategy, differentiate it from hundreds of existing schemes, and mobilise distributors — all inside SEBI’s advertising rules. Most fund houses spend that window scrambling. This category covers the thirty days of preparation that separate a calm launch from a chaotic one: locking positioning before design begins, building one key visual that flexes to every format, producing the explainer film early, and designing compliance in from day one. Includes our NFO Launch Kit and the systems behind it.