Influencer Marketing1

Influencer and creator marketing for banks, insurers, AMCs, fintechs and B2B brands. How to choose creators, brief them, pay them and measure them. What ASCI, SEBI and the FTC expect from disclosures, and how to vet an audience before you spend. Also covers employee advocacy and B2B creators, the formats that work on LinkedIn, YouTube and Instagram, and the contract clauses a compliance team will ask about. New here? Start with the influencer marketing playbook for financial services.