AI Search & GEO1

How brands get found and cited in ChatGPT, Perplexity, Gemini, Copilot and Google’s AI answers. Generative engine optimisation (GEO) and answer engine optimisation (AEO) in practice: answer-first pages, schema, entity signals, third-party mentions, and how to measure your share of AI answers. Written for financial services and B2B marketers whose buyers now ask an assistant before they visit a website. See also 100 questions on AI search optimisation, answered.