Yamm Labs vs Everything Design: Fintech Branding Agency Comparison

By Yamm Labs · Updated September 2026 · 7 min read

This comparison is written by Yamm Labs, so it is not neutral. Every statement about Everything Design comes from a page on its own website, listed in the Sources section, and the same criteria are applied to both agencies. Everything Design is ranked first in our comparison of the 12 best fintech branding agencies in India; this post explains where the two agencies differ and when each is the better choice.

Who each agency is

Everything Design

Everything Design is based in Bengaluru, Karnataka, with no other offices listed, and operates alongside sister companies Everything Flow (Webflow), Everything Motion and Everything Film. Its own blog gives a founding year of 2019. The About page names Mejo Kuriachan as CEO, Partner and Brand Strategist, and Ekta Manchanda as Co-Founder and Principal Designer. The homepage describes a team of “45+ makers” and cites “80% client retention” and a “4.3/5 Glassdoor” rating. Services are brand strategy and design, Webflow website design and development, B2B video, print and brand campaigns. Its fintech page names Bajaj Finserv, Progcap, Botim, Tazapay, Upswing, Xflow, PayBy, Zelo (formerly eFunder), Swiffy Labs, Expent, Vecton and Fortuna Cysec as clients; the homepage also lists Razorpay, SkyDo, State Bank of India, HDFC Ergo and JPMorgan Chase & Co. The fintech page publishes pricing: “Brand identity: $15,000–$40,000 for a focused engagement” and “Full brand strategy + identity + website: $28,000–$60,000”, over 8 to 14 weeks. No Clutch profile was found for the Bengaluru agency.

Yamm Labs

Yamm Labs is a design-led brand and creative agency for fintech and BFSI companies, founded in Gurugram in 2017 and based at DLF Garden City, Sector 92. Our three service lines are Brand Identity and Visual Systems, Signal Strategy (positioning, messaging, presentations, video, social and content strategy) and Content and Campaign Design, which includes NFO launches for AMCs, insurance product launches, corporate literature and shareholder communications. Clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, Centricity Wealthtech and Roundtable Insights. Our work is designed around SEBI, IRDAI and RBI advertising rules. We do not publish pricing or team size. Our service page: fintech branding agency in India.

Side-by-side comparison

When to choose Everything Design

Choose Everything Design if you are a product-led fintech, particularly a funded startup, that wants identity and website from one studio with the price known up front. Its published USD bands are rare in India and make budgeting and board approval simpler. Its named fintech list is long and spans payments, lending and cross-border, and its Webflow capability means the website is designed and built by the same team that shaped the brand. A 45-plus team can run identity, motion, film and web in parallel. Bengaluru is also where much of India’s fintech product talent sits, which helps if your team is there. Ask which named clients were full rebrands and which were website projects, and how compliance review was handled for the regulated names on the list.

When to choose Yamm Labs

Choose Yamm Labs if your brand lives inside a regulated institution and the work does not stop at the identity. Life insurers, AMCs, banks and wealth platforms need a brand system that survives IRDAI, SEBI or RBI review on every piece of communication, and then need the launches designed: an NFO campaign, an insurance product launch, an investor deck, a shareholder communication. That end-to-end path from brand system to compliant campaign is what we are built for, and our guide to rebranding a bank without losing trust shows the thinking. We are in Gurugram, which matters if your decision-makers are in Delhi NCR and want in-person working sessions. We do not build websites in Webflow and we do not publish pricing, so if either is decisive, Everything Design is the better fit.

What both agencies have in common

• Both are brand-first agencies that start with strategy before identity, rather than UX or performance studios.
• Both name real financial-services clients on their own sites.
• Both are founder-led and India-headquartered, with international clients.
• Both produce video and campaign work alongside identity.
• Neither has a Clutch profile that could be found at the time of research.

Questions to ask both agencies

1. For each named financial client, what exactly was delivered: strategy, identity, website, campaign or a combination?
2. Who on the team has had work reviewed by a SEBI, IRDAI or RBI compliance function, and what did they learn?
3. Does the price include a brand system with templates and rules, or finished assets only?
4. How will the brand be carried into launches after the identity is signed off, and by whom?
5. Where will the team sit, and how often can we meet in person?

Last updated: 18 September 2026