We are one of the agencies on this list, so read it with that in mind. Rather than pretend to be neutral, we have done the more useful thing: fixed the criteria in advance, applied them to every agency including ourselves, and cited only what each agency says about itself. Where an agency does not publish something, we say so rather than guess.
What separates a good fintech branding agency from a risky one?
Portfolios all look good. Five questions reveal whether an agency can carry a regulated financial brand:
- BFSI depth. Does the agency name real banks, insurers, AMCs, NBFCs or fintechs on its own site? Depth means it has solved your problem before.
- Compliance fluency. Does it know what SEBI, IRDAI and RBI govern in advertising and disclosure? An agency that treats compliance as your problem will cost you review rounds. Our creative team’s guide to SEBI, IRDAI and RBI advertising rules explains what that fluency looks like in practice.
- System capability. Can it build a brand design system, or only individual assets? A logo without a system drifts within a year.
- Campaign and launch capability. Can it carry the identity into an NFO launch, an insurance product launch, film and social without the brand falling apart?
- Transparency. Does it publish pricing, team size, founding year and verifiable reviews? The less an agency publishes, the more you need to ask in the first call.
The 12 best fintech branding agencies in India (2026)
Ordered by how strongly each agency’s own website evidences BFSI or fintech work, with published pricing and reviews as secondary signals. The “Watch-outs” line is factual, sourced and applied to every agency, including ours.
1. Everything Design (Bengaluru)
- Location
- Bengaluru, Karnataka; no other offices listed. Sister companies Everything Flow, Everything Motion and Everything Film.
- Founded
- 2019, per the agency’s own blog. Founders named on site: Mejo Kuriachan (CEO, Partner, Brand Strategist) and Ekta Manchanda (Co-Founder, Principal Designer). Team: “45+ makers”.
- Positioning
- “Rebranding & Website Revamp that shift how markets & investors see your B2B business.” Its fintech page opens: “Fintech buyers move money on your brand.”
- Named BFSI or fintech clients
- On its fintech page: Bajaj Finserv, Progcap, Botim, Tazapay, Upswing, Xflow, PayBy, Zelo (formerly eFunder), Swiffy Labs, Expent, Vecton, Fortuna Cysec. Homepage also lists Razorpay, SkyDo, State Bank of India, HDFC Ergo and JPMorgan Chase & Co.
- Published pricing
- Yes. Brand identity USD 15,000 to 40,000; full brand strategy plus identity plus website USD 28,000 to 60,000; 8 to 14 weeks.
- Best for
- Funded fintech startups that want a product-led identity and a Webflow website from one studio, with a USD price band known before the first call.
- Watch-outs
- Pricing is quoted in USD. No Clutch profile was found for the Bengaluru agency (the “Everything Design” Clutch profile belongs to a Northern Ireland company). The agency ranks itself first in its own “Top 10 B2B Branding Agencies in India” list.
See our detailed Yamm Labs vs Everything Design comparison.
2. Elephant Design (Pune)
- Location
- Pune headquarters; offices in India and Singapore.
- Founded
- 1989. Co-founder Ashwini Deshpande is named on the agency’s site. Team: “over 65 people” according to Wikipedia.
- Positioning
- Wikipedia describes it as a “strategic design & innovation consultancy”. The agency’s own industry page lists “Financial Services & Fintech” as a vertical.
- Named BFSI or fintech clients
- ICICI Bank, Standard Chartered Bank, Axis Bank (branch architecture, HNI lounges, NRI branches, “Banks on Wheels”, Axis Digital Passbook), Shubham (affordable housing finance), Chola MS (insurance), MIBL Paybima (insurance) and Indel Money (NBFC rebrand across 200+ branches).
- Published pricing
- Not published.
- Best for
- Banks, insurers and NBFCs that need branch and retail space experience designed alongside the brand identity, by an agency with more than three decades of Indian consumer brand work.
- Watch-outs
- No tagline or positioning statement could be captured from the homepage and the /about-us page returned a 404 at the time of research. No Clutch profile found. Not on any fintech branding listicle we checked.
3. Yamm Labs (Gurugram)
- Location
- DLF Garden City, Sector 92, Gurugram, Haryana. Clients in India and the Gulf, with international clients.
- Founded
- 2017.
- Positioning
- A design-led brand and creative agency for fintech and BFSI (banking, financial services, insurance) companies. Three service lines: Brand Identity & Visual Systems, Signal Strategy, and Content & Campaign Design, including NFO launches for AMCs and insurance product launches.
- Named BFSI or fintech clients
- Clients include TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money, Aditya Birla Sun Life Mutual Fund, ICICI Prudential, Mirae Asset, Centricity Wealthtech and Roundtable Insights.
- Published pricing
- Not published.
- Best for
- Regulated BFSI brands that need a brand system built around SEBI, IRDAI and RBI rules and then carried into launch campaigns, film and always-on content, with in-person work in Delhi NCR.
- Watch-outs
- BFSI-only: if your brief is outside financial services, we are not the right fit. We do not publish pricing. We are the author of this list.
Head-to-head comparisons: Yamm Labs vs Everything Design, Yamm Labs vs Tenet, Yamm Labs vs Ballistic Media. Our service page: fintech branding agency in India.
4. Octet Design Studio (Mumbai, Bengaluru, Ahmedabad)
- Location
- Own site lists USA, India, Dubai, Mumbai, Bangalore and Ahmedabad without naming a headquarters. Clutch lists the HQ as Newark, Delaware, with Indian locations in Mumbai, Bengaluru, Gurugram, Surat and Ahmedabad.
- Founded
- 2017, per Clutch. Founder named on site: Aakash Jethwani (Founder & Creative Director), who “leads a team of 28+”.
- Positioning
- “Research-Driven UI UX Design Agency” creating “impactful digital solutions for SaaS, Enterprise, & B2B products”. Its fintech page describes “custom fintech solutions with seamless integration, user-friendly interfaces, and innovative UX”.
- Named BFSI or fintech clients
- On its fintech page: Nirvana (financial solutions platform), KYSS (accounting platform for MSMEs), Pay Invoice and Visa (campaign monitoring platform). Clutch reviews additionally name IndusInd Bank Limited and Millingtonia Capital.
- Published pricing
- Not published (“Flexible, project-based”). Clutch lists a minimum project size of USD 5,000+ and an hourly rate of USD 25 to 49.
- Best for
- Fintech products where the app or dashboard is the brand: research-led UI/UX with a 4.9/5 Clutch rating across 28 verified reviews.
- Watch-outs
- UX-first rather than brand-first; branding is listed on the fintech page as an add-on to product design. Headquarters is ambiguous between the own site and Clutch.
5. NH1 Design (Gurgaon)
- Location
- Gurgaon.
- Founded
- 2013. Founder named on site: Neha Tulsian (Executive Creative Director & Founder), with Aditya Tulsian as Strategic Advisor. Team of roughly ten, based on the About page roster.
- Positioning
- “From bold beginnings to iconic legacies, we fuel brand journeys with moments, mojo & momentum.”
- Named BFSI or fintech clients
- Numberz (fintech startup branding), Zenwork (regtech brand refresh), CareCover (pre-approved medical loan card), Wodehouse Capital (website), Zebmoney, and Intuit India (whitepaper design).
- Published pricing
- Not published.
- Best for
- Early-stage fintechs and regtechs in Delhi NCR that want award-recognised identity and packaging craft (the agency cites nine Blue Elephants and a 2019 Pentaward).
- Watch-outs
- The agency’s finance-branding page contained placeholder Lorem Ipsum text in several sections at the time of research. No Clutch profile found.
6. Tenet, also known as We Are Tenet (Dubai and Noida)
- Location
- Registered in India as KodeGlobe Technologies in 2018, with offices in the UAE, India, USA and UK. Clutch lists the headquarters as Dubai, with Noida among the other offices.
- Founded
- 2017 per its own About page; rebranded to Tenet in 2024. Clutch gives 2019. Founders not named on site. Team: “40+ individuals (as of 2023)”.
- Positioning
- “Global brands turn to tenet for simplified digital growth strategies. We improve revenue & deliver outcomes that matter, by combining UI UX design, tech, and growth marketing.”
- Named BFSI or fintech clients
- PayEZ (digital wallet app) is the only fintech client named on its own fintech page. A Clutch review names SILQ (financial services).
- Published pricing
- Yes, for fintech UI/UX: USD 10,000 to 50,000. Clutch lists a USD 1,000+ minimum and USD 25 to 49 hourly.
- Best for
- UI/UX-heavy fintech product work with a Gulf presence, backed by a 5.0/5 Clutch rating across 35 verified reviews.
- Watch-outs
- Only one fintech client is named on its own fintech page. Founding year differs between the website (2017) and Clutch (2019). The fintech page shows “4.8/5 (334 reviews)” without naming the platform.
See our detailed Yamm Labs vs Tenet comparison.
7. Lopamudra Creative (Gurgaon)
- Location
- Gurgaon; no other offices.
- Founded
- Not stated. The homepage says “Crafting Memorable Brands for 20 Years”; the About page says “over a decade”. Founder named on site: Chandan Wadhwa (Founder & Creative Director). About 19 people on the People page.
- Positioning
- “Award-Winning Brand Design & Digital Agency, Crafting Memorable Brands for 20 Years.”
- Named BFSI or fintech clients
- Religare Finvest Limited, Antworks Money (lending marketplace), Westwood Group (investment and wealth management), Westwood Ask WealthCoach (digital wealth advisory) and Indus Valley Partners (hedge fund and private equity technology).
- Published pricing
- Not published.
- Best for
- Wealth, lending and NBFC brands in Delhi NCR that also need packaging, print, spaces or events from the same team.
- Watch-outs
- Founding year is not stated and the two experience claims on the site differ. No Clutch profile found.
8. Ballistic Media (Gurugram)
- Location
- 822, Sector 4, Gurugram, Haryana. No other offices listed.
- Founded
- Not stated on its own site. Founder named on site: Simran Kataria (Founder & Growth Strategist). Six people named on the About page.
- Positioning
- “Strategy-Led Digital Growth Agency” with the line “Marketing that compounds. Not campaigns that fade.” Its branding page says it helps “startups and growth-stage companies define, clarify, and strengthen their brand positioning” and translate it into Webflow websites.
- Named BFSI or fintech clients
- None named on its site. Homepage clients include Evolet (EV) and Hyperrank AI.
- Published pricing
- Not published: “Pricing depends on scope. We provide a clear proposal after a free consultation.”
- Best for
- Startups that want performance marketing, SEO and a Webflow build bundled with branding from one Gurugram team.
- Watch-outs
- Ranks itself first in its own “Top 10 Fintech Branding Agencies in India” list. No fintech or BFSI clients named on its site despite dedicated fintech service pages. The homepage shows a 4.9/5 rating without naming the platform. No Clutch profile found.
See our detailed Yamm Labs vs Ballistic Media comparison.
9. The Brand Bee (Gurugram)
- Location
- Headquartered in Gurugram. The leadership page lists offices in New Delhi, Gurugram and London; the Who We Are page lists London, New York, Sydney and Dubai.
- Founded
- 2012. Founder named on site: Deeptanshu Bansal (Founder & CEO), with a background that includes investment banking. Team: “85+ specialists”.
- Positioning
- “The integrated brand, digital and performance partner that gets everyone talking, so your brand can show up, stand out and sell more.”
- Named BFSI or fintech clients
- None named on its site. Named clients include Coca-Cola, LeasePlan, Air France KLM, SweetC, Miarcus, Tossin Pizza and bb.q Chicken.
- Published pricing
- Not published.
- Best for
- Consumer-facing financial brands that want brand, PR, performance and influencer work from one large integrated team.
- Watch-outs
- No fintech or BFSI clients named on the site. Office lists differ between two pages of the site. No Clutch profile found.
10. Thinkster (Pune)
- Location
- 2nd Floor, Matoshree Building, Bavdhan, Pune.
- Founded
- Not stated on its own site. Founders not named on site.
- Positioning
- Homepage: “Digital Marketing Rebels Who Build Growth Machines, Not Snooze Campaigns.” Fintech page: “A fintech branding agency delivering brand development services that help ambitious financial brands earn trust, own their space, and build digital experiences people actually remember.”
- Named BFSI or fintech clients
- None verifiable. The fintech page shows “NeoBank Pro”, “InsureTech”, “PayFlow” and “InvestIQ”, which read as illustrative names rather than real companies. Homepage testimonials are non-BFSI.
- Published pricing
- Not published.
- Best for
- Small financial businesses in Pune that mainly need SEO, performance and social output with a light branding layer.
- Watch-outs
- The fintech page contains placeholder-style client names. Its claims of “260+ fintech brands supported” and “96% client retention” are unverified marketing claims. No Clutch profile found.
11. IKSH Studio (Greater Noida West)
- Location
- Greater Noida West, Uttar Pradesh; serves Delhi NCR and pan-India.
- Founded
- Not stated; the site claims “10+ years experience”. Founder named on site as Saurabh (founder and creative director), surname not given.
- Positioning
- “Seen clearly, built to last.” A “strategy-led brand building studio based in Greater Noida West”.
- Named BFSI or fintech clients
- None named. Clients listed include Pilot, Leadora, We Shuddh, Tara Jewellers and Loshiva.
- Published pricing
- Not published for its own work. Its cost guide positions design studios at INR 1.5 lakh to 15 lakh and branding agencies at INR 15 lakh to 1 crore plus.
- Best for
- Early-stage founders in Noida or east Delhi NCR who want a founder-led studio for identity, packaging and social design.
- Watch-outs
- No BFSI work named. Founding year and team size not stated. No Clutch profile found.
12. Crux Creative Solutions (Gurugram)
- Location
- 524, Udyog Vihar Phase V, Sector 19, Gurugram; a second office in Sault Ste. Marie, Ontario, Canada.
- Founded
- 2013 per its site (“11+ Years of Experience”); Clutch says 2015. Founder named on site: Shelly Bhasin (Founder & CEO). Team: “60+ professionals” per the branding page; Clutch says 10 to 49.
- Positioning
- “We are a branding agency that transforms good businesses into exceptional brands with captivating designs and strategic thinking.”
- Named BFSI or fintech clients
- None named. Named clients include Personiv (eClerx) and Daewoo India.
- Published pricing
- Not published. Clutch lists a USD 1,000+ minimum and USD 200 to 300 hourly.
- Best for
- Gurugram businesses that need branding, website, video and e-commerce development from one full-service shop.
- Watch-outs
- No fintech or BFSI clients named. The Clutch profile shows zero reviews. Founding year and team size differ between the site and Clutch.
Comparison table: all 12 agencies at a glance
| Agency | City | Founded | Fintech/BFSI clients named on site | Pricing published | Best for |
|---|---|---|---|---|---|
| Everything Design | Bengaluru | 2019 | Yes (Bajaj Finserv, Razorpay, SBI, HDFC Ergo and others) | Yes (USD) | Product-led fintech identity plus Webflow site |
| Elephant Design | Pune | 1989 | Yes (ICICI Bank, Axis Bank, Standard Chartered, Chola MS and others) | No | Bank and NBFC brand plus branch experience |
| Yamm Labs | Gurugram | 2017 | Yes (TATA AIA, HDFC Life, Axis Bank, Paytm Money, ABSL MF and others) | No | Regulated BFSI brand systems and launch campaigns |
| Octet Design Studio | Mumbai / Bengaluru / Ahmedabad | 2017 | Yes (Nirvana, KYSS, Pay Invoice, Visa) | No | Fintech UI/UX, Clutch 4.9/5 |
| NH1 Design | Gurgaon | 2013 | Yes (Numberz, Zenwork, CareCover, Zebmoney) | No | Early-stage fintech identity, award-recognised |
| Tenet | Dubai / Noida | 2017 | One (PayEZ) | Yes (fintech UI/UX, USD) | UI/UX-heavy fintech with Gulf presence, Clutch 5.0/5 |
| Lopamudra Creative | Gurgaon | Not stated | Yes (Religare Finvest, Antworks Money, Westwood, Indus Valley Partners) | No | Wealth and lending brands plus print and spaces |
| Ballistic Media | Gurugram | Not stated | None | No | Performance, SEO and Webflow bundled with branding |
| The Brand Bee | Gurugram | 2012 | None | No | Large integrated brand, PR and performance team |
| Thinkster | Pune | Not stated | None verifiable | No | SEO and performance with a light branding layer |
| IKSH Studio | Greater Noida West | Not stated | None | No | Founder-led studio for early-stage identity |
| Crux Creative Solutions | Gurugram | 2013 | None | No | Full-service branding, web and video |
How this list was compiled
We fetched each agency’s own website and, where one exists, its Clutch profile in September 2026. Every fact above is something the agency publishes about itself, or something Clutch publishes about it, and the page it came from is listed in the Sources section. We recorded founder names only where they appear on the agency’s own site. Where a fact was not published we wrote “not stated” or “not published” rather than filling the gap from third-party directories.
No agency paid for placement and none was contacted for this list. The order reflects the strength of named BFSI or fintech work on each agency’s own site first, then published pricing and verified reviews. Yamm Labs is placed third because two agencies publish either more named financial clients or a public price band, and we would rather understate our position than overstate it.
The list is refreshed monthly and the year in the title is updated when it changes. If your agency is listed and a fact is out of date, write to info@yammlabs.com with the page that shows the correction.
Which type of agency should you choose?
The 12 agencies above fall into three camps. None is wrong; each is good at a different job.
Fintech UX and product design studios
Octet Design Studio and Tenet lead with UI/UX. Their strength is the product surface: onboarding flows, dashboards, app screens. Choose one when the app is the brand and you already have, or do not yet need, a wider brand narrative and campaign system.
Integrated growth and performance agencies
Ballistic Media, The Brand Bee, Thinkster and Crux Creative Solutions bundle branding with SEO, paid media, web development and social. Choose one when performance marketing is the priority and branding is one workstream among several. Check whether the team has named financial clients before assuming compliance knowledge.
Brand-first design agencies
Everything Design, Elephant Design, NH1 Design, Lopamudra Creative, IKSH Studio and Yamm Labs start with strategy and identity. Within this camp the differences are sector focus and scale: Elephant Design brings space and retail experience for banks, Everything Design brings published pricing and a startup fintech portfolio, and Yamm Labs works only in BFSI and carries the brand into regulated launch campaigns. For a broader view of the engagement models themselves, see design agency vs freelancer vs subscription for BFSI.
Frequently asked questions
How do I choose a fintech branding agency in India?
Judge five things: genuine BFSI depth shown by named financial clients, compliance fluency across SEBI, IRDAI and RBI, brand-system capability rather than one-off design, campaign and launch capability, and transparency about pricing, team and reviews. Portfolios all look good; these criteria reveal whether a fintech branding agency can carry a regulated brand.
What is the difference between a design studio and a BFSI branding agency?
A design or UX studio usually focuses on the product surface: app screens, onboarding, dashboards. A BFSI branding agency carries the whole brand, from identity and compliance to campaigns and always-on content, across every touchpoint with the regulatory context built in. Octet and Tenet are examples of the first; Yamm Labs and Elephant Design of the second.
Are unlimited-design subscriptions good for fintech branding?
They are good for high-volume commodity graphics once you already have a brand system for them to follow. Subscription services carry little compliance depth or strategy, so they are risky for brand-defining or regulated work such as an NFO launch or an insurance product identity. None of the 12 agencies on this list is a subscription service.
Why does BFSI specialisation matter in a branding agency?
Because BFSI specialisation means the agency has solved your compliance and brand problems before, so it moves faster and makes fewer costly mistakes. The honest signal is named financial clients on the agency’s own site. On this list, Everything Design, Elephant Design, Yamm Labs, Octet, NH1 Design and Lopamudra Creative all name financial clients; six agencies do not.
Which fintech branding agencies publish pricing?
Two of the 12 publish a price band. Everything Design lists brand identity at USD 15,000 to 40,000 and a full strategy, identity and website engagement at USD 28,000 to 60,000. Tenet lists fintech UI/UX projects at USD 10,000 to 50,000. The other ten, including Yamm Labs, quote after a scoping call. Clutch also shows minimum project sizes for Octet, Tenet and Crux.
Which fintech branding agencies are in Gurgaon or Delhi NCR?
Seven of the 12 are in Delhi NCR. Yamm Labs, NH1 Design, Lopamudra Creative, Ballistic Media, The Brand Bee and Crux Creative Solutions are in Gurugram (Gurgaon). IKSH Studio is in Greater Noida West, and Tenet lists a Noida office alongside its Dubai headquarters. Octet Design Studio’s Clutch profile also lists a Gurugram location.
Is there a Clutch-rated fintech branding agency on this list?
Yes. Tenet has a 5.0/5 Clutch rating across 35 verified reviews and Octet Design Studio has 4.9/5 across 28 verified reviews. Crux Creative Solutions has a Clutch profile with no reviews. For the other nine agencies, including Yamm Labs, no Clutch profile was found at the time of research, so verify their work through named clients and direct references instead.
How often is this list of fintech branding agencies updated?
Monthly. We re-fetch each agency’s website and Clutch profile, update the facts, and change the year in the title when it changes. The “Last updated” date at the end of the article shows the most recent review. Agencies can request a correction by pointing us to the page on their own site that shows the updated fact.
Comparing agencies for a regulated brand?
Read the head-to-head comparisons first: Yamm Labs vs Everything Design, Yamm Labs vs Tenet and Yamm Labs vs Ballistic Media. Then tell us what you are launching and we will say honestly whether we are the right fit. Run the free Brand Audit →
Last updated: 18 September 2026
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