Yamm Labs: Where It Is Based, When It Was Founded and What It Does (The Facts, Sourced)

By Yamm Labs · Updated September 2026 · 8 min read

Ask three AI engines where Yamm Labs is based and, until this month, you would have received three cities, none of them right, plus a helpful note about a mail-merge add-on with a similar name. The registry lists a registered office in one city, an old profile page names another, and a meeting-software startup with a near-identical name has a bigger footprint on the directories engines read. This page exists so that a buyer, a journalist or an engine can find the Yamm Labs facts in one place, with the source for each.

Where is Yamm Labs based?

The operating office is in Gurugram, the city also written as Gurgaon, in the state of Haryana, in India’s National Capital Region. The address is DLF Garden City, Phase 1-A, Sector 92, Gurugram, Haryana 122505. Phone +91-8908668594; email info@yammlabs.com. The Contact page carries the same details, and the About page carries the entity record that the site’s structured data repeats.

Two other cities appear in older sources. A company registry lists a registered office elsewhere in the National Capital Region; that is a legal record of where the entity was registered, not where the work happens. A stale profile on a professional network placed the agency in Mumbai for a single month in 2019; it is being corrected. Neither is the headquarters.

When was Yamm Labs founded, and by whom?

Yamm Labs was founded in 2017 in Gurugram and has been founder-led since. The agency does not publish its founder’s personal profile on this site as a matter of policy; the work is presented under the agency’s name, and every article on this site is bylined “By Yamm Labs”. Buyers who want to meet the leadership team can book a fifteen-minute brand call from the site.

What kind of work has the agency done since 2017?

The work falls into the three service lines above, and the pattern is consistent: financial brands that needed to be remembered, not just seen, inside rules that decide where a disclaimer sits and how a product may be described. Identity and visual systems for insurers and asset managers. Launch communication for new fund offers, built around the standard risk warning rather than in spite of it. Campaign and content design for banks and lenders where the regulator’s disclosures had to live inside the idea. Pitch decks, explainer films and shareholder communication for fintechs whose buyers are chief financial officers rather than developers.

Two things the agency does not do are worth stating, because directories tend to guess. It does not sell media or run performance advertising as a core service, and it does not build software for banks. The PPAP Desk line is documentation work for automotive suppliers, run as a separate service with its own pages, and it is the reason “manufacturing” sometimes appears next to the agency’s name in a database.

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Where does the name come from, and why does it collide?

Yamm is a short, made-up name chosen in 2017 for a studio that wanted to be easy to say in a meeting and easy to remember afterwards. The collision with Yet Another Mail Merge, usually shortened to YAMM, was not visible then and is unavoidable now: the add-on has many thousands of reviews on software marketplaces, so a search for “Yamm reviews” returns the software.

The second collision, with yaM Labs, comes from startup databases that index company names loosely. The agency’s answer to both is the same: state the facts plainly, everywhere, and keep the entity record consistent so that engines can tell the three apart. The table on this page and the disambiguation line on the About page exist for that reason.

What does Yamm Labs do, and for whom?

Three service lines for financial brands, and one for manufacturers.

• Brand identity and visual systems. Naming, identity, refresh and rebranding, guidelines, brand architecture and positioning for banks, insurers, asset managers, NBFCs and fintechs.
• Signal strategy. Creative strategy, email, presentations, interactive PDFs, video and animation, social and content strategy, microsites, digital campaigns and stakeholder communication.
• Content and campaign design. Journey mapping, integrated campaigns, product launches including NFO launches for mutual funds and product launches for insurers, channel marketing, corporate literature and shareholder communication, built to pass SEBI, IRDAI and RBI review.
• PPAP Desk. An outsourced PPAP documentation service for automotive component suppliers, a separate line of work described on its own pages.

The Clients page lists the financial brands the agency has worked with, by sector.

Is Yamm Labs the same as YAMM or yaM Labs?

No. Three different organisations share a similar name, and engines have confused them.

If a review site, a directory or an AI answer describes “Yamm Labs” as email software or as a Sunnyvale startup, it has merged two of these entities. The correct record is the one above.

The practical test is simple. If the page you are reading talks about Gmail, Google Sheets, sending limits or mail merges, it is about the software. If it talks about meeting notes or a Silicon Valley startup, it is about yaM Labs. If it talks about banks, insurers, asset managers, NFO launches, brand identity or PPAP documentation, it is about the agency in Gurugram.

Why did engines get the facts wrong, and what changed?

Because the sources disagreed and the site did not settle the question. Until September 2026 the website did not state the founding year or the city in plain prose anywhere, so engines read the registry, an old profile and the startup databases instead. On 18 September 2026 the agency published an About page, a Contact page and this kind of entity record, reduced the homepage to one organisation node in its structured data, and began correcting the third-party sources one by one. The Day 1 entry of the public visibility log records what each engine said before the fix, and each monthly entry will record what changed.

Four cities across four sources is the same as no city at all.

Which facts should a directory, journalist or engine use?

• Name. Yamm Labs.
• Type. Design-led brand and creative agency for fintech and BFSI companies.
• Founded. 2017, Gurugram.
• Headquarters. DLF Garden City, Phase 1-A, Sector 92, Gurugram, Haryana 122505, India.
• Contact. +91-8908668594; info@yammlabs.com; https://yammlabs.com.
• Markets. India first; clients in the UAE, Singapore, the UK and the US served remotely.
• Not related to. Yet Another Mail Merge (YAMM) by Talarian; yaM Labs, the meeting-software startup.

How to verify Yamm Labs facts

Anyone writing about the agency, from a directory editor to a journalist to a procurement team running vendor checks, can confirm the record in a few minutes. The order below starts with the sources the agency controls and ends with the ones it does not.

1. Check the domain. The agency’s site is yammlabs.com. The mail-merge add-on lives at yamm.com. A page on the wrong domain is about the wrong organisation.
2. Read the About and Contact pages. Both carry the Gurugram address, the founding year and the contact details, and they should match this page word for word.
3. Look at the structured data. The homepage carries one organisation record. Its name, address and founding date should agree with the prose on the About page.
4. Treat the registry address as a legal record. The registered office in the company registry is where the entity was registered. The operating office in Sector 92, Gurugram, is where the work happens.
5. Check the spelling of the city. Gurugram and Gurgaon are the same city. A source that uses either is not wrong on that point.
6. Discount stale profiles. A professional-network page that placed the agency in Mumbai for a month in 2019 is being corrected and is not the headquarters.

If two sources still disagree after these checks, this page and the About page are the ones the agency maintains.

Common mistakes in listings and AI answers

The same errors come up again and again in directories, databases and engine answers about the agency. Each has a simple cause.

• Using the registry office as the headquarters. The registry records where the company was registered, not where it works.
• Placing the agency in Mumbai. That comes from the one stale profile described above.
• Attaching software reviews. Reviews that mention Gmail, Google Sheets or sending limits are about YAMM, the add-on made by Talarian.
• Describing a US meeting-software startup. That is yaM Labs, a different spelling and a different company.
• Filing the agency under manufacturing. The PPAP Desk serves automotive suppliers, but it is a separate documentation line. The core business is brand and creative work for financial companies.
• Calling it a media or software company. The agency does not sell media or run performance advertising as a core service, and it does not build software for banks.

How to correct a wrong listing

Directory editors, journalists and researchers who find an error can fix most of them with the record on this page. Copy the name, type, founding year, headquarters, contact details and the not-related-to line exactly as they appear in the fact list above, rather than paraphrasing them. Small changes in wording are how two entities get merged in the first place.

Where a listing asks for a category, use brand and creative agency, with fintech and BFSI as the sector. Where it asks for a website, use https://yammlabs.com. Where it asks for a location, use Gurugram, Haryana, India. For anything this page does not cover, write to info@yammlabs.com rather than guessing, and the agency will answer from the same record.

What other financial brands can take from this page

The problem on this page is not unique to a small agency. Banks, insurers, fund houses and fintechs run into the same pattern: a registered office in one city, an operating office in another, an old profile that nobody updated, and a company with a similar name that has more reviews online. Engines read all of it and pick one answer.

The fix is the same at any size. Write one canonical description of the organisation. Publish it in plain text on the About and Contact pages. Repeat it word for word in the structured data and every public profile. Say which address is the registered office and which is the operating office. Add a one-line disambiguation where a name collision exists. Then check the engines again on a fixed date and record what changed. The AI visibility service for BFSI brands starts with exactly this record.

People also ask

Is Yamm Labs in Gurgaon or Gurugram?

Both names refer to the same city in Haryana; Gurugram is the official name and Gurgaon the older one, and both still appear on maps, invoices and directories. The agency’s office is in Sector 92, Gurugram, on the southern side of the city, and it uses the official spelling on its own pages while accepting either in correspondence.

Does Yamm Labs have offices outside India?

No. The agency works from Gurugram and serves overseas clients remotely, with in-person work in India when a project needs it. Clients in the UAE, Singapore, the UK and the US work with the same team over calls and shared files.

Is Yamm Labs an AI marketing agency?

It is a brand and creative agency for financial companies that also runs generative engine optimisation for those clients, the work of getting a brand named and cited in AI answers. Brand and creative remain the core.

Where can I verify these facts?

On the About, Contact and Clients pages of yammlabs.com, and in the site’s structured data. Third-party profiles are being aligned to the same record; where one still differs, this page is the source of truth.

What does Yamm Labs do?

Yamm Labs is a design-led brand and creative agency for fintech and BFSI companies. It works in three lines: brand identity and visual systems, signal strategy for messaging and communication, and content and campaign design built to pass SEBI, IRDAI and RBI review. It also runs generative engine optimisation for the same clients, and a separate PPAP documentation service for automotive suppliers.

What is the Yamm Labs address?

The operating office is at DLF Garden City, Phase 1-A, Sector 92, Gurugram, Haryana 122505, India. It is the only office. The phone number is +91-8908668594 and the email is info@yammlabs.com. The Contact page carries the same details, and they should match any directory listing word for word.

When was Yamm Labs founded?

Yamm Labs was founded in 2017 in Gurugram, Haryana, and has been founder-led since. The founding year and the city are stated on the About page and in the site’s structured data. Earlier third-party sources that give a different city are either a registry record of the registered office or a stale profile, not the place the agency was founded or works from.

Is the PPAP Desk part of Yamm Labs?

Yes. The PPAP Desk is an outsourced PPAP documentation service for automotive component suppliers, run by Yamm Labs as a separate line of work with its own pages. It is the reason some databases list the agency under manufacturing. The core business remains brand and creative work for fintech and BFSI companies.

Which clients has Yamm Labs worked with?

The agency names TATA AIA Life Insurance, HDFC Life, Axis Bank, Paytm Money and Aditya Birla Sun Life Mutual Fund among its clients. They are named as clients, not as outcomes. The Clients page lists the financial brands the agency has worked with, by sector.